{"id":4370,"date":"2023-03-27T16:51:11","date_gmt":"2023-03-27T14:51:11","guid":{"rendered":"https:\/\/www.fpbaixemporda.com\/?page_id=4370"},"modified":"2025-10-23T13:01:16","modified_gmt":"2025-10-23T11:01:16","slug":"marqueting-i-publicitat","status":"publish","type":"page","link":"https:\/\/www.fpbaixemporda.com\/es\/cf-grau-superior\/marqueting-i-publicitat\/","title":{"rendered":"Marketing y Publicidad"},"content":{"rendered":"<h3>Descripci\u00f3n<\/h3>\n<p style=\"text-align: justify;\">La compet\u00e8ncia general d&#8217;aquest t\u00edtol consisteix en definir i efectuar el seguiment de les pol\u00edtiques de m\u00e0rqueting basades en estudis comercials i en promocionar i fer publicitat dels productes i\/o serveis en els mitjans i suports de comunicaci\u00f3 adequats, elaborant els materials publipromocionals necessaris.<\/p>\n<p style=\"text-align: justify;\">El t\u00edtol que s\u2019obt\u00e9 amb aquests estudis \u00e9s el de <strong>T\u00e8cnic\/a superior en M\u00e0rqueting i Publicitat.<\/strong><\/p>\n<p style=\"text-align: justify;\">La duraci\u00f3n es de\u00a0<strong>2.000 horas<\/strong>\u00a0distribu\u00efdes en\u00a0<strong>dos cursos<\/strong>\u00a0acad\u00e9micos.<\/p>\n<h3>Contenidos<\/h3>\n<ul>\n<li>Atenci\u00f3 al client, consumidor i usuari.<\/li>\n<li>Disseny i elaboraci\u00f3 de material de comunicaci\u00f3.<\/li>\n<li>Gesti\u00f3 econ\u00f2mica i financera de l\u2019empresa.<\/li>\n<li>Investigaci\u00f3 comercial.<\/li>\n<li>Treball de camp en la investigaci\u00f3 comercial.<\/li>\n<li>Llan\u00e7ament de productes i serveis.<\/li>\n<li>M\u00e0rqueting digital.<\/li>\n<li>Mitjans i suports de comunicaci\u00f3.<\/li>\n<li>Pol\u00edtiques de m\u00e0rqueting.<\/li>\n<li>Relacions p\u00fabliques i organitzaci\u00f3 d\u2019esdeveniments de m\u00e0rqueting.<\/li>\n<li>Ingl\u00e9s<\/li>\n<li>Formaci\u00f3n y orientaci\u00f3n laboral.<\/li>\n<li>Projecte de m\u00e0rqueting i publicitat.<\/li>\n<li>Formaci\u00f3n en Centros de trabajo.<\/li>\n<\/ul>\n<h3>C\u00f3mo acceder<\/h3>\n<p style=\"text-align: justify;\">Tienen\u00a0<strong>acceso directo<\/strong>\u00a0al ciclo las personas que cumplen alguno de los siguientes requisitos:<\/p>\n<ul>\n<li>Tener el t\u00edtulo de bachillerato.<\/li>\n<li>Tener el t\u00edtulo de t\u00e9cnico de formaci\u00f3n profesional o t\u00e9cnico superior de formaci\u00f3n profesional o t\u00e9cnico especialista.<\/li>\n<li>Haber superado el segundo curso de bachillerato de cualquier modalidad de bachillerato experimental.<\/li>\n<li>Haber superado el curso de orientaci\u00f3n universitaria (COU) o el preuniversitario.<\/li>\n<li>Tener el t\u00edtulo de bachillerato por haber cursado el bachillerato unificado polivalente (BUP).<\/li>\n<li>Tenir qualsevol titulaci\u00f3 universit\u00e0ria o una d\u2019equivalent.<\/li>\n<li>Haver superat la prova d\u2019acc\u00e9s a la universitat per a m\u00e9s grans de 25 anys.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Les persones que no compleixen cap dels requisits esmentats han de superar una\u00a0prova d\u2019acc\u00e9s. Per presentar-s\u2019hi cal tenir complerts 19 anys o b\u00e9 complir-los durant l\u2019any natural en qu\u00e8 es realitza la prova.<\/p>\n<h3>Salidas profesionales<\/h3>\n<h4>Salidas acad\u00e9micas<\/h4>\n<p style=\"text-align: justify;\">Amb aquests estudis s\u2019obt\u00e9 el t\u00edtol de t\u00e8cnic superior o t\u00e8cnica superior, que permet accedir a qualsevol estudi universitari oficial de grau. Les persones que s\u2019han graduat en un cicle formatiu de grau superior poden obtenir la convalidaci\u00f3 de cr\u00e8dits universitaris ECTS.<\/p>\n<h4>Salidas laborales<\/h4>\n<p style=\"text-align: justify;\">La superaci\u00f3n de este ciclo formativo permite acceder al\u00a0<strong>mundo laboral<\/strong>\u00a0como:<\/p>\n<ul>\n<li>Personal assistent del cap de producte.<\/li>\n<li>Personal t\u00e8cnic de m\u00e0rqueting.<\/li>\n<li>Personal t\u00e8cnic en publicitat.<\/li>\n<li>Personal t\u00e8cnic en relacions p\u00fabliques.<\/li>\n<li>\u00a0Personal organitzador d&#8217;esdeveniments de m\u00e0rqueting i comunicaci\u00f3.<\/li>\n<li>\u00a0Personal auxiliar de mitjans en empreses de publicitat.<\/li>\n<li>Personal controlador de curs o emissi\u00f3 en mitjans de comunicaci\u00f3.<\/li>\n<li>\u00a0Personal t\u00e8cnic en estudis de mercat i opini\u00f3 p\u00fablica.<\/li>\n<li>Personal t\u00e8cnic en treballs de camp.<\/li>\n<li>Personal inspector d&#8217;enquestadors.<\/li>\n<li>Personal agent d&#8217;enquestes i censos.<\/li>\n<li>Personal codificador de dades per a recerques de mercats\u00a0 .<\/li>\n<\/ul>\n<h3>Puedes estudiar este ciclo en\u2026<\/h3>\n\t\t<div data-elementor-type=\"page\" data-elementor-id=\"2836\" class=\"elementor elementor-2836\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a51ac16 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a51ac16\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d239b2c\" data-id=\"d239b2c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e331455 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"e331455\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-narrow\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-73168e5\" data-id=\"73168e5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ae3887 elementor-widget elementor-widget-image\" data-id=\"4ae3887\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"370\" src=\"https:\/\/www.fpbaixemporda.com\/wp-content\/uploads\/2026\/04\/IES-Baix-Emporda.jpg\" class=\"attachment-full size-full wp-image-5756\" alt=\"INS Baix Empord\u00e0 | FP Baix Empord\u00e0\" srcset=\"https:\/\/www.fpbaixemporda.com\/wp-content\/uploads\/2026\/04\/IES-Baix-Emporda.jpg 600w, https:\/\/www.fpbaixemporda.com\/wp-content\/uploads\/2026\/04\/IES-Baix-Emporda-300x185.jpg 300w, https:\/\/www.fpbaixemporda.com\/wp-content\/uploads\/2026\/04\/IES-Baix-Emporda-18x12.jpg 18w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-249cc6d\" data-id=\"249cc6d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25c1cd9 elementor-widget elementor-widget-image\" data-id=\"25c1cd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"370\" src=\"https:\/\/www.fpbaixemporda.com\/wp-content\/uploads\/2020\/02\/IES-La-Bisbal.jpg\" class=\"attachment-full size-full wp-image-615\" alt=\"INS La Bisbal | FP Baix Empord\u00e0\" srcset=\"https:\/\/www.fpbaixemporda.com\/wp-content\/uploads\/2020\/02\/IES-La-Bisbal.jpg 600w, https:\/\/www.fpbaixemporda.com\/wp-content\/uploads\/2020\/02\/IES-La-Bisbal-300x185.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-5dcdcfc\" data-id=\"5dcdcfc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ffa5ba elementor-widget elementor-widget-image\" data-id=\"7ffa5ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.fpbaixemporda.com\/es\/ins-montgri\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"370\" src=\"https:\/\/www.fpbaixemporda.com\/wp-content\/uploads\/2020\/02\/IES-Montgr\u00ed.jpg\" class=\"attachment-full size-full wp-image-623\" alt=\"INS Montgr\u00ed | FP Baix Empord\u00e0\" srcset=\"https:\/\/www.fpbaixemporda.com\/wp-content\/uploads\/2020\/02\/IES-Montgr\u00ed.jpg 600w, https:\/\/www.fpbaixemporda.com\/wp-content\/uploads\/2020\/02\/IES-Montgr\u00ed-300x185.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-419b137\" data-id=\"419b137\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b01e22 elementor-widget elementor-widget-image\" data-id=\"6b01e22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"370\" src=\"https:\/\/www.fpbaixemporda.com\/wp-content\/uploads\/2020\/02\/IES-Palam\u00f3s.jpg\" class=\"attachment-full size-full wp-image-626\" alt=\"INS Palam\u00f3s | FP Baix Empord\u00e0\" srcset=\"https:\/\/www.fpbaixemporda.com\/wp-content\/uploads\/2020\/02\/IES-Palam\u00f3s.jpg 600w, https:\/\/www.fpbaixemporda.com\/wp-content\/uploads\/2020\/02\/IES-Palam\u00f3s-300x185.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-5d6d281\" data-id=\"5d6d281\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e739da4 elementor-widget elementor-widget-image\" data-id=\"e739da4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"370\" src=\"https:\/\/www.fpbaixemporda.com\/wp-content\/uploads\/2020\/02\/IES-Sant-Feliu.jpg\" class=\"attachment-full size-full wp-image-629\" alt=\"IES Sant Feliu | FP Baix Empord\u00e0\" srcset=\"https:\/\/www.fpbaixemporda.com\/wp-content\/uploads\/2020\/02\/IES-Sant-Feliu.jpg 600w, https:\/\/www.fpbaixemporda.com\/wp-content\/uploads\/2020\/02\/IES-Sant-Feliu-300x185.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-955b9dc\" data-id=\"955b9dc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76283e7 elementor-widget elementor-widget-image\" data-id=\"76283e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"370\" src=\"https:\/\/www.fpbaixemporda.com\/wp-content\/uploads\/2023\/01\/Escola-Agraria-Monells.jpg\" class=\"attachment-full size-full wp-image-3962\" alt=\"Escuela Agraria Empord\u00e0 | FP Baix Empord\u00e0\" srcset=\"https:\/\/www.fpbaixemporda.com\/wp-content\/uploads\/2023\/01\/Escola-Agraria-Monells.jpg 600w, https:\/\/www.fpbaixemporda.com\/wp-content\/uploads\/2023\/01\/Escola-Agraria-Monells-300x185.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Descripci\u00f3 La compet\u00e8ncia general d&#8217;aquest t\u00edtol consisteix en definir i efectuar el seguiment de les pol\u00edtiques de m\u00e0rqueting basades en estudis comercials i en promocionar i fer publicitat dels productes i\/o serveis en els mitjans i suports de comunicaci\u00f3 adequats, elaborant els materials publipromocionals necessaris. El t\u00edtol que s\u2019obt\u00e9 amb aquests estudis \u00e9s el de<br \/><a class=\"moretag\" href=\"https:\/\/www.fpbaixemporda.com\/es\/cf-grau-superior\/marqueting-i-publicitat\/\">+ Read More<\/a><\/p>","protected":false},"author":1,"featured_media":4372,"parent":189,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/page-fullwidth_template.php","meta":{"footnotes":""},"class_list":["post-4370","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>M\u00e0rqueting i Publicitat - FP Baix Empord\u00e0<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fpbaixemporda.com\/es\/cf-grau-superior\/marqueting-i-publicitat\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e0rqueting i Publicitat - FP Baix Empord\u00e0\" \/>\n<meta property=\"og:description\" content=\"Descripci\u00f3 La compet\u00e8ncia general d&#8217;aquest t\u00edtol consisteix en definir i efectuar el seguiment de les pol\u00edtiques de m\u00e0rqueting basades en estudis comercials i en promocionar i fer publicitat dels productes i\/o serveis en els mitjans i suports de comunicaci\u00f3 adequats, elaborant els materials publipromocionals necessaris. El t\u00edtol que s\u2019obt\u00e9 amb aquests estudis \u00e9s el de+ Read More\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fpbaixemporda.com\/es\/cf-grau-superior\/marqueting-i-publicitat\/\" \/>\n<meta property=\"og:site_name\" content=\"FP Baix Empord\u00e0\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/fpbaixemporda\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-23T11:01:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fpbaixemporda.com\/wp-content\/uploads\/2023\/03\/Cicle-superior-de-marqueting-i-publicitat-FP-Baix-Emporda.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"320\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.fpbaixemporda.com\\\/cf-grau-superior\\\/marqueting-i-publicitat\\\/\",\"url\":\"https:\\\/\\\/www.fpbaixemporda.com\\\/cf-grau-superior\\\/marqueting-i-publicitat\\\/\",\"name\":\"M\u00e0rqueting i Publicitat - 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